Simplifying RevOps: The Bow Tie Funnel Explained
The Bow Tie Funnel The Bow Tie Funnel popularized by Jacco van der Kooij’s company Winning By Design completely reimagines the end-to-end customer journey. How? By integrating acquisition and retention strategies, ensuring sustained revenue and long-term success....
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Do you really need Salesforce Expertise?
Because of how holistic RevOps is by nature, requiring you to essentially master the entire (revenue) engine from "traffic to churn", it’s tempting to want to know it all. You’ll see this especially in start-ups and early stage scale-ups without a structured RevOps...
RevOps Communities YOU NEED TO JOIN
Whether you’re starting out or looking to elevate your Revenue Operations (RevOps) career, joining a RevOps community can offer numerous benefits. Below, let’s explore top RevOps communities, each providing unique opportunities for learning, networking, and...
Do You Need SQL to Excel in a Revenue Operations Career?
In the multifaceted world of Revenue Operations (RevOps), proficiency in various tools and technologies plays a crucial role in defining career success. Among these, SQL (Structured Query Language) often emerges as a significant skill, especially given the data-driven...
Is RevOps the same as DevOps?
Is RevOps the same as DevOps? Well, no. But the similarity is uncanny and rather fascinating, so let’s explore! In today’s dynamic world of business operations, RevOps (Revenue Operations) has emerged as a pivotal strategy, making its debut in 2016. Similarly, DevOps...
Sales Operations vs. Marketing Operations: A Simplified Guide
In most commercial organizations, especially start-ups, the distinction between various operational roles such as sales operations and marketing operations can often seem blurred. It’s not uncommon that roles and responsibilities overlap with a lot of double work...
How to implement RevOps
The way companies approach revenue generation and management has changed forever. Pressure on cost cutting and efficiency and at the same time, growth, has led to the birth of the RevOps function. As a business function, RevOps aims to maximise a company’s revenue...