Revenue Operations,
Simplified.
Making RevOps more accessible.
What even is RevOps?
RevOps unifies marketing, sales, customer success and partnerships teams to streamline processes and data, driving consistent revenue growth and operational efficiency that companies need to stay competitive.
Operations
Operations streamline and optimize workflows, ensuring efficiency and scalability across revenue-generating teams.
Data & Analytics
Data & Insights provide actionable intelligence to inform strategic decisions and drive performance improvements.
Enablement
Enablement empowers teams with the training, resources, and support needed to drive revenue and customer satisfaction.
Tools & Technology
Tools & Technology integrate and automate systems, enhancing productivity and enabling seamless revenue operations.
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Why Companies are Loving RevOps
Despite being in its nascent stages, the positive impact of a well executed RevOps engine is undeniable. Benefits reported by top B2B tech companies in a recent study by BCG reveal:
Over 100% increases in digital marketing ROI
10% to 20% increases in sales productivity
30% reductions in GTM expenses
and more..
Latest blogs
RevOps Lens cuts through the clutter with objective articles in simplified language.
21 Tools for Your RevOps Tech Stack
Tools & Technology are one of the four core pillars of RevOps. An optimized and intentional tech stack, built proactively rather than managed reactively has a direct impact on RevOps’ success in any organization. Tech Stacks empower businesses and RevOps to garner...
Navigating Your Career Path in Revenue Operations
Revenue Operations (RevOps) is rapidly becoming a cornerstone in modern businesses, blending analytical skills, operational know-how, and strategic insight to drive business growth. The way RevOps synergizes strategy and technology to fuel growth is gaining...
Do You Need SQL to Excel in a Revenue Operations Career?
In the multifaceted world of Revenue Operations (RevOps), proficiency in various tools and technologies plays a crucial role in defining career success. Among these, SQL (Structured Query Language) often emerges as a significant skill, especially given the data-driven...
Simplifying RevOps: The Bow Tie Funnel Explained
The Bow Tie Funnel The Bow Tie Funnel popularized by Jacco van der Kooij’s company Winning By Design completely reimagines the end-to-end customer journey. How? By integrating acquisition and retention strategies, ensuring sustained revenue and long-term success....
When Does a Company Need Sales Ops?
In the fast-paced world of business, efficiency and strategy are paramount for success. Companies often find themselves at a crossroads when they realize that their sales processes could be more efficient, scalable, and data-driven. It's never too late to fix them,...
The Rise of the GTM Engineer
The Baader-Meinhof effect is well amplified by social media as you interact with specific topics. LinkedIn, now being a full-blown social media platform is doing exactly the same and actually, it can be useful. Case in point, I’ve been seeing the words “GTM Engineer”...
Outbound Sales 101 for Tiny Start-Ups
Revenue is the lifeline of any business and to generate revenue, you need sales, i.e., paying clients. As you know, there are several ways to find leads and eventually convert them to paying clients. There’s outbound, inbound, product led, founder led, partnerships...
Breaking Into Revops: A Strategic Career Shift
Thinking about shifting gears in your career path? If you're intrigued by the intersection of sales, marketing, CS and technology, Revenue Operations (RevOps) might be the ideal field for you. RevOps offers an opportunity to leverage diverse skills, no matter what...
Do you really need Salesforce Expertise?
Because of how holistic RevOps is by nature, requiring you to essentially master the entire (revenue) engine from "traffic to churn", it’s tempting to want to know it all. You’ll see this especially in start-ups and early stage scale-ups without a structured RevOps...